news - Discovery Bank – Vitality Bonus Program

Discovery Bank – The World’s First “Behavioral Bank”

With the founding of Discovery Bank, which describes itself as the world’s first behavioral bank, Discovery aimed to expand its existing insurance business into financial services while promoting both the financial and personal well-being of its customers.

Integration through the Vitality Program

The bank leverages its already established Vitality program to unite banking and insurance services within an integrated ecosystem. Customers who use both Discovery insurance and Discovery banking products benefit from additional rewards — a strategy that significantly strengthens customer loyalty.

A Behavioral Economics Approach

Through targeted incentives and rewards — such as earning Discovery Miles for transactions — customers are encouraged to manage their finances responsibly. This includes regular saving, careful budgeting, and setting financial goals.

Health-conscious behavior and physical activity are also rewarded: customers can use their earned Vitality points to receive better interest rates on savings accounts or more favorable loan terms.

Forward-Thinking Technology Platform

To enable its “behavioral banking” model, Discovery Bank implemented the SAP S/4HANA Banking solution — a modern, future-ready platform that supports all digital banking processes.

As one of the selected implementation partners, alseda Consulting supported the development of the bank’s digital processes in account management, lending, payments, and card management.

Thanks to extensive experience in SAP banking projects, alseda Consulting contributed critical expertise and successfully delivered the project — particularly through the use of SAP TRBK, SAP Payment Centralization, SAP Loans Management, and SAP Cards Management.

Result

The successful implementation enabled Discovery Bank to build an integrated, sustainable, and scalable banking platform based on cutting-edge technology, ensuring the future expansion of digital services.